Privacy Policy

Jake Holdom built the Smappy app as a Freemium app. This SERVICE is provided by Jake Holdom at no cost and is intended for use as is.

This page is used to inform visitors regarding my policies with the collection, use, and disclosure of Personal Information if anyone decided to use my Service.

If you choose to use my Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that I collect is used for providing and improving the Service. I will not use or share your information with anyone except as described in this Privacy Policy.

The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at Smappy unless otherwise defined in this Privacy Policy.

Information Collection and Use

For a better experience, while using our Service, I may require you to provide us with certain personally identifiable information. The information that I request will be retained on your device or on your iCloud and is not collected by me in any way.

Below is a list of types of information Smappy may collect and use:

(i) Anonymous analytics data used to see how users are using the app, which we will use to improve the service.

(ii) Data from any crashes, including device data from the device that has crashed

(iii) Anonymous data regarding any in-app purchases made. We will not store any identifiable information.

Please note: we do not store any credit card information, this is all done through Apple's in-app purchase system.

The app does use third-party services that may collect information used to identify you.

Link to the privacy policy of third party service providers used by the app

Log Data

I want to inform you that whenever you use my Service, in the case of an error in the app I collect data and information (through third party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilizing my Service, the time and date of your use of the Service, and other statistics.


Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device's internal memory.

This Service does not use these “cookies” explicitly. However, the app may use third party code and libraries that use “cookies” to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.

Service Providers

I may employ third-party companies and individuals due to the following reasons:

  • To facilitate our Service;

  • To provide the Service on our behalf;

  • To perform Service-related services; or

  • To assist us in analyzing how our Service is used.

I want to inform users of this Service that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.


I value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and I cannot guarantee its absolute security.

Facial Tracking Data

Depending on your device we will use one of two methods to collect facial tracking data. If the device is capable of using Apple's TrueDepth API then Smappy will use that, and only that, to collect facial tracking data. For devices unable to use TrueDepth API, Google's ML-Kit Vision is used purely for the smile detection service it provides.

TrueDepth API

The data received from the TrueDepth API will only be used locally on the user's device to track facial movements, which is used to control a 3D character in real-time and detect the level of 'smile' in order provide the functionality of the app. No data from the TrueDepth API is stored remotely or on the device whatsoever. No TrueDepth API data is given or available to any 3rd parties.

Google ML-Kit Vision


Any data used by ML-Kit is used solely for tracking user's smile, which is used to provide the functionality of the app and control the 3D character in real-time. No facial tracking data is stored on the device or remotely whatsoever from Smappy. As this is a 3rd party library from Google, I cannot guarantee how they choose to use or collect your data. To read the terms and privacy policy of Google ML-Kit, go here

Links to Other Sites

This Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by me. Therefore, I strongly advise you to review the Privacy Policy of these websites. I have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children’s Privacy

These Services do not address anyone under the age of 13. I do not knowingly collect personally identifiable information from children under 13. In the case I discover that a child under 13 has provided me with personal information, I immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact me so that I will be able to do necessary actions.

Changes to This Privacy Policy

I may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. I will notify you of any changes by posting the new Privacy Policy on this page.

This policy is effective as of 2020-07-29

Contact Us

If you have any questions or suggestions about my Privacy Policy, do not hesitate to contact me at